Portfolio

Case Study:

Brand Messaging Package

An entrepreneur was in need of a customized brand template to refer to as she crafted content and messaging across various marketing channels. She was feeling inconsistent and having trouble expressing the value of her service to her target audience in more ways than one while remaining true to her company’s mission.

The client purchased a brand messaging package to serve as her go-to guide for all things marketing and messaging. I gained a thorough and confident understanding of her brand’s personality by sorting through her existing collateral and speaking with her. I was able to formalize her brand’s message in one thoughtful, cohesive space. 

  • Established       brand identity

  • Reinforced        target audience and its unique needs

  • Increased consistency across marketing channels

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